[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-id-\u002Fdocs\u002Fplatform-guides\u002Ftiktok-pangle":3},{"id":4,"title":5,"body":6,"category":170,"code_examples":171,"demos":171,"description":172,"extension":173,"meta":174,"navigation":171,"order":175,"path":176,"seo":177,"sitemap":186,"stem":188,"tags":189,"toc":195,"videos":171,"__hash__":196},"docs\u002Fdocs\u002Fplatform-guides\u002Ftiktok-pangle.md","Optimasi TikTok Pangle",{"type":7,"value":8,"toc":157},"minimark",[9,13,21,26,33,46,49,53,56,61,64,85,89,96,100,103,117,120,124,127,138,142],[10,11,5],"h1",{"id":12},"optimasi-tiktok-pangle",[14,15,16,20],"p",{},[17,18,19],"strong",{},"Pangle"," adalah jaringan iklan (Audience Network) milik TikTok yang menayangkan iklan di luar aplikasi TikTok (di game, aplikasi utilitas, dll). Perilaku tracking di Pangle seringkali berbeda dengan placement TikTok Feed.",[22,23,25],"h2",{"id":24},"tantangan-tracking-di-pangle","Tantangan Tracking di Pangle",[14,27,28,29,32],{},"User di Pangle sering melakukan ",[17,30,31],{},"\"Accidental Clicks\""," (klik tidak sengaja) saat bermain game, yang menyebabkan:",[34,35,36,40,43],"ol",{},[37,38,39],"li",{},"Jumlah Klik (CTR) sangat tinggi.",[37,41,42],{},"Conversion Rate (CVR) sangat rendah.",[37,44,45],{},"Bounce Rate tinggi di landing page.",[14,47,48],{},"Hal ini bisa membuat laporan iklan terlihat bagus (banyak klik murah), padahal kualitas traffic-nya rendah.",[22,50,52],{"id":51},"strategi-optimasi","Strategi Optimasi",[14,54,55],{},"Untuk mendapatkan hasil maksimal, kami merekomendasikan:",[57,58,60],"h3",{"id":59},"_1-pisahkan-ad-group-split-placement","1. Pisahkan Ad Group (Split Placement)",[14,62,63],{},"Jangan gabungkan placement TikTok Feed dan Pangle dalam satu Ad Group.",[65,66,67,77],"ul",{},[37,68,69,72,73,76],{},[17,70,71],{},"Group A (Conversion)",": Placement ",[17,74,75],{},"TikTok Feed"," Only. Gunakan budget utama (70-80%). Objektif: Conversion\u002FSales.",[37,78,79,72,82,84],{},[17,80,81],{},"Group B (Awareness\u002FTester)",[17,83,19],{}," Only. Gunakan budget sisa (20%). Objektif: Traffic\u002FApp Install.",[57,86,88],{"id":87},"_2-gunakan-landing-page-view-lpv","2. Gunakan Landing Page View (LPV)",[14,90,91,92,95],{},"Untuk Pangle, jangan hanya optimasi berdasarkan Link Click. Gunakan ",[17,93,94],{},"Landing Page View"," sebagai objektif agar algoritma mencari orang yang benar-benar menunggu website loading.",[57,97,99],{"id":98},"_3-analisis-discrepancy","3. Analisis Discrepancy",[14,101,102],{},"Bandingkan data:",[65,104,105,111],{},[37,106,107,110],{},[17,108,109],{},"TikTok Reports",": Jumlah Klik.",[37,112,113,116],{},[17,114,115],{},"Konektor Reports",": Jumlah Visitor (New Lead).",[14,118,119],{},"Jika Klik >> Visitor, kemungkinan besar banyak klik sampah (accidental) dari Pangle. Segera matikan placement Pangle di Ad Group tersebut.",[22,121,123],{"id":122},"kapan-menggunakan-pangle","Kapan Menggunakan Pangle?",[14,125,126],{},"Pangle tetap berguna untuk:",[65,128,129,132,135],{},[37,130,131],{},"Brand Awareness (murah).",[37,133,134],{},"App Installs (inventory game sangat cocok untuk install game lain).",[37,136,137],{},"Retargeting (mengejar user yang sudah kenal brand Anda di aplikasi lain).",[22,139,141],{"id":140},"next-steps","Next Steps",[65,143,144,151],{},[37,145,146],{},[147,148,150],"a",{"href":149},"\u002Fdocs\u002Fplatform-guides\u002Ftiktok-ads","Setup Setup TikTok Events API",[37,152,153],{},[147,154,156],{"href":155},"\u002Fdocs\u002Fplatform-guides\u002Fcustomer-journey","Lihat Lead Lifecycle",{"title":158,"searchDepth":159,"depth":159,"links":160},"",2,[161,162,168,169],{"id":24,"depth":159,"text":25},{"id":51,"depth":159,"text":52,"children":163},[164,166,167],{"id":59,"depth":165,"text":60},3,{"id":87,"depth":165,"text":88},{"id":98,"depth":165,"text":99},{"id":122,"depth":159,"text":123},{"id":140,"depth":159,"text":141},"platform-guides",null,"Memahami dampak Pangle (Audience Network) terhadap akurasi tracking dan strategi optimasinya.","md",{},8,"\u002Fdocs\u002Fplatform-guides\u002Ftiktok-pangle",{"title":178,"description":179,"keywords":180,"canonical":176,"image":185},"TikTok Pangle Tracking & Optimization Guide","Cara mengoptimalkan iklan TikTok di placement Pangle. Pahami perbedaan tracking app vs Pangle untuk efisiensi budget.",[181,182,183,184],"tiktok pangle","pangle ads","tracking discrepancy","optimasi tiktok ads","\u002Fog-tiktok-pangle.png",{"loc":176,"lastmod":187},"2026-01-24","docs\u002Fplatform-guides\u002Ftiktok-pangle",[190,191,192,193,194],"tiktok","pangle","audience network","tracking","optimasi",true,"Dd7Z_vVZDqQka7CLgTiFOIUl27flb0-lVB4NmLdo3tc"]