[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-id-\u002Fdocs\u002Fplatform-guides\u002Fmeta-emq":3},{"id":4,"title":5,"body":6,"category":254,"code_examples":255,"demos":255,"description":256,"extension":257,"meta":258,"navigation":255,"order":259,"path":260,"seo":261,"sitemap":271,"stem":273,"tags":274,"toc":279,"videos":255,"__hash__":280},"docs\u002Fdocs\u002Fplatform-guides\u002Fmeta-emq.md","Meta Event Match Quality (EMQ)",{"type":7,"value":8,"toc":238},"minimark",[9,13,21,26,29,45,49,52,55,78,82,87,90,110,125,129,136,140,143,147,169,173,201,205,208,219,223],[10,11,5],"h1",{"id":12},"meta-event-match-quality-emq",[14,15,16,20],"p",{},[17,18,19],"strong",{},"Event Match Quality (EMQ)"," adalah skor (1-10) yang diberikan Meta untuk menilai seberapa efektif data server-side (CAPI) Anda dicocokkan dengan akun Facebook pengguna asli.",[22,23,25],"h2",{"id":24},"mengapa-emq-penting","Mengapa EMQ Penting?",[14,27,28],{},"Skor EMQ berdampak langsung pada performa iklan:",[30,31,32,39],"ul",{},[33,34,35,38],"li",{},[17,36,37],{},"EMQ Tinggi (7-10)",": Meta bisa mengenali siapa yang membeli produk Anda, lalu mencari orang yang mirip (Lookalike) dengan akurat. Cost per Result (CPA) lebih murah.",[33,40,41,44],{},[17,42,43],{},"EMQ Rendah (1-4)",": Meta bingung, atribusi data hilang. Iklan jadi kurang efektif dan mahal.",[22,46,48],{"id":47},"cara-kerja-matching","Cara Kerja Matching",[14,50,51],{},"Saat Konektor mengirim data konversi ke Meta, kami menyertakan data pelanggan (Customer Information Parameters) yang sudah di-hash (dienkripsi satu arah).",[14,53,54],{},"Meta mencocokkan hash tersebut dengan database pengguna mereka.",[30,56,57,68],{},[33,58,59,60,64,65],{},"Jika Anda kirim ",[61,62,63],"code",{},"hash(email)"," ➔ Meta cek database ➔ Ketemu \"Budi Santoso\" ➔ ",[17,66,67],{},"MATCH!",[33,69,70,71,74,75],{},"Jika hanya kirim ",[61,72,73],{},"event_time"," tanpa data user ➔ Meta tidak tahu siapa ini ➔ ",[17,76,77],{},"NO MATCH.",[22,79,81],{"id":80},"cara-meningkatkan-skor-emq","Cara Meningkatkan Skor EMQ",[83,84,86],"h3",{"id":85},"_1-kumpulkan-data-lebih-lengkap","1. Kumpulkan Data Lebih Lengkap",[14,88,89],{},"Semakin banyak data yang Anda minta dari user di awal, semakin besar kemungkinan match.",[30,91,92,98,104],{},[33,93,94,97],{},[17,95,96],{},"Wajib",": Nama, No HP (WhatsApp).",[33,99,100,103],{},[17,101,102],{},"Sangat Disarankan",": Email.",[33,105,106,109],{},[17,107,108],{},"Bonus",": Kota, Kode Pos.",[111,112,114],"tip",{"title":113},"Prioritas Data",[14,115,116,117,120,121,124],{},"Meta sangat menyukai ",[17,118,119],{},"Email"," dan ",[17,122,123],{},"No HP",". Pastikan form\u002Fchatbot Anda menangkap minimal salah satu dari ini dengan valid.",[83,126,128],{"id":127},"_2-validasi-format-nomor-hp","2. Validasi Format Nomor HP",[14,130,131,132,135],{},"Pastikan nomor WhatsApp diformat dengan kode negara (contoh: ",[61,133,134],{},"62812...","). Konektor otomatis melakukan formatting ini sebelum mengirim ke Meta.",[83,137,139],{"id":138},"_3-gunakan-facebook-login-opsional","3. Gunakan Facebook Login (Opsional)",[14,141,142],{},"Jika user login menggunakan Facebook, kita bisa mendapatkan ID User Facebook mereka, yang menjamin 100% match rate.",[22,144,146],{"id":145},"mengecek-skor-emq","Mengecek Skor EMQ",[148,149,150,157,160,166],"ol",{},[33,151,152,153,156],{},"Buka ",[17,154,155],{},"Meta Events Manager",".",[33,158,159],{},"Pilih Pixel Anda.",[33,161,162,163,156],{},"Lihat kolom ",[17,164,165],{},"Event Match Quality",[33,167,168],{},"Klik pada skor untuk melihat detail parameter apa yang kurang.",[22,170,172],{"id":171},"status-emq","Status EMQ",[30,174,175,189,195],{},[33,176,177,180,181,184,185,188],{},[17,178,179],{},"Poor (Buruk)",": Sebagian besar event tidak bisa di-match. Cek apakah setup CAPI sudah mengirim parameter user (",[61,182,183],{},"em",", ",[61,186,187],{},"ph",").",[33,190,191,194],{},[17,192,193],{},"Okay (Cukup)",": Matching terjadi tapi belum optimal. Mungkin banyak user tidak mengisi email.",[33,196,197,200],{},[17,198,199],{},"Good\u002FGreat (Bagus)",": Setup sudah optimal. Pertahankan!",[22,202,204],{"id":203},"troubleshooting-emq-rendah","Troubleshooting EMQ Rendah",[14,206,207],{},"Jika skor EMQ Anda tiba-tiba turun:",[148,209,210,213,216],{},[33,211,212],{},"Cek apakah ada perubahan pada form input (misal field email dihapus).",[33,214,215],{},"Pastikan volume event cukup (Meta butuh ratusan event untuk kalkulasi stabil).",[33,217,218],{},"Cek notifikasi di Dashboard Konektor, apakah ada error pada pengiriman CAPI.",[22,220,222],{"id":221},"next-steps","Next Steps",[30,224,225,232],{},[33,226,227],{},[228,229,231],"a",{"href":230},"\u002Fdocs\u002Fplatform-guides\u002Fgoogle-ads","Setup Google Ads Conversions",[33,233,234],{},[228,235,237],{"href":236},"\u002Fdocs\u002Fplatform-guides\u002Fcustomer-journey","Kelola Customer Journey",{"title":239,"searchDepth":240,"depth":240,"links":241},"",2,[242,243,244,250,251,252,253],{"id":24,"depth":240,"text":25},{"id":47,"depth":240,"text":48},{"id":80,"depth":240,"text":81,"children":245},[246,248,249],{"id":85,"depth":247,"text":86},3,{"id":127,"depth":247,"text":128},{"id":138,"depth":247,"text":139},{"id":145,"depth":240,"text":146},{"id":171,"depth":240,"text":172},{"id":203,"depth":240,"text":204},{"id":221,"depth":240,"text":222},"platform-guides",null,"Panduan meningkatkan skor Event Match Quality (EMQ) di Meta untuk hasil iklan yang lebih baik.","md",{},4,"\u002Fdocs\u002Fplatform-guides\u002Fmeta-emq",{"title":262,"description":263,"keywords":264,"canonical":260,"image":270},"Meta Event Match Quality (EMQ) - Cara Meningkatkan Skor EMQ","Skor EMQ rendah bikin iklan mahal? Pelajari cara meningkatkan Event Match Quality di Meta Conversions API dengan Konektor.",[265,266,267,268,269],"event match quality","skor emq","meta emq","optimasi pixel","facebook ads","\u002Fog-meta-emq.png",{"loc":260,"lastmod":272},"2026-01-24","docs\u002Fplatform-guides\u002Fmeta-emq",[275,276,265,277,278],"meta","emq","tracking quality","optimasi iklan",true,"20TPJPsOOz6mfCK89AlMmXMGndXVvDzJO6eZSYnt1vA"]