[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-id-\u002Fdocs\u002Fplatform-guides\u002Fmeta-capi":3},{"id":4,"title":5,"body":6,"category":826,"code_examples":827,"demos":827,"description":828,"extension":829,"meta":830,"navigation":827,"order":816,"path":831,"seo":832,"sitemap":842,"stem":844,"tags":845,"toc":852,"videos":827,"__hash__":853},"docs\u002Fdocs\u002Fplatform-guides\u002Fmeta-capi.md","Setup Meta Conversions API (CAPI)",{"type":7,"value":8,"toc":805},"minimark",[9,14,18,23,26,55,66,70,73,91,95,111,116,126,133,149,260,264,303,307,352,356,363,368,375,386,394,398,438,457,461,482,486,497,504,527,530,535,550,568,581,616,620,623,686,707,711,714,724,730,734,738,741,749,754,784,787,791],[10,11,13],"h1",{"id":12},"meta-conversions-api-capi","Meta Conversions API (CAPI)",[15,16,17],"p",{},"Meta Conversions API (CAPI) adalah tool wajib bagi pengiklan modern. Fitur ini memungkinkan Anda mengirim data konversi (seperti Leads, Purchases) langsung dari server Konektor ke Meta, melewati browser user.",[19,20,22],"h2",{"id":21},"mengapa-harus-pakai-capi","Mengapa Harus Pakai CAPI?",[15,24,25],{},"Pixel browser biasa semakin tidak akurat karena:",[27,28,29,37,43,49],"ol",{},[30,31,32,36],"li",{},[33,34,35],"strong",{},"Ad Blockers",": Extension seperti uBlock Origin memblokir pixel.",[30,38,39,42],{},[33,40,41],{},"Browser Privacy",": Safari (ITP) dan Firefox membatasi masa hidup cookie.",[30,44,45,48],{},[33,46,47],{},"Koneksi Tidak Stabil",": Loading page yang lambat bisa gagal memicu pixel.",[30,50,51,54],{},[33,52,53],{},"iOS14+",": Tracking Transparency (ATT) mempersulit tracking app\u002Fweb.",[15,56,57,58,61,62,65],{},"Dengan CAPI, data dikirim ",[33,59,60],{},"Server-to-Server",", sehingga lebih kebal terhadap masalah di atas. Akurasi data bisa meningkat ",[33,63,64],{},"10-30%",".",[19,67,69],{"id":68},"persyaratan-setup","Persyaratan Setup",[15,71,72],{},"Sebelum memulai, pastikan Anda memiliki:",[74,75,76,82,88],"ul",{},[30,77,78,79,65],{},"Akses Admin ke ",[33,80,81],{},"Meta Business Manager",[30,83,84,87],{},[33,85,86],{},"Meta Pixel"," yang sudah dibuat.",[30,89,90],{},"Akses Admin ke Dashboard Konektor.",[19,92,94],{"id":93},"template-url-parameters-meta-ads","Template URL Parameters (Meta Ads)",[15,96,97,98,102,103,106,107,110],{},"Meta mendukung auto-tagging ID seperti ",[99,100,101],"code",{},"campaign_id",", ",[99,104,105],{},"adset_id",", dan ",[99,108,109],{},"ad_id",". Tambahkan snapshot nama agar histori tetap konsisten, dan gunakan makro resmi di Ads Manager.",[15,112,113],{},[33,114,115],{},"Template Rekomendasi (UTM + ID Stabil):",[117,118,123],"pre",{"className":119,"code":121,"language":122},[120],"language-text","utm_source=meta&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}&campaign_id={{campaign.id}}&adset_id={{adset.id}}&ad_id={{ad.id}}&campaign_name={{campaign.name}}&adset_name={{adset.name}}&ad_name={{ad.name}}&site_source_name={{site_source_name}}&ad_meta={{placement}}&ad_account_id=YOUR_AD_ACCOUNT_ID\n","text",[99,124,121],{"__ignoreMap":125},"",[15,127,128,129,132],{},"Isi ",[99,130,131],{},"ad_account_id"," dengan ID akun iklan Anda.",[134,135,137],"info",{"title":136},"Catatan Penting",[15,138,139,140,144,145,148],{},"Jika Anda mengisi kolom ",[141,142,143],"em",{},"URL Parameters"," di Meta Ads, ",[33,146,147],{},"jangan tambahkan tanda tanya (?)",". Meta akan menambahkannya otomatis.",[150,151,152,153],"details",{},"Lihat Daftar Makro Dinamis Meta\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n",[154,155,156,172],"table",{},[157,158,159],"thead",{},[160,161,162,166,169],"tr",{},[163,164,165],"th",{},"Macro",[163,167,168],{},"Deskripsi",[163,170,171],{},"Contoh",[173,174,175,191,206,221,236],"tbody",{},[160,176,177,183,186],{},[178,179,180],"td",{},[99,181,182],{},"{{campaign.name}}",[178,184,185],{},"Nama Campaign",[178,187,188],{},[99,189,190],{},"Promo_Lebaran",[160,192,193,198,201],{},[178,194,195],{},[99,196,197],{},"{{adset.name}}",[178,199,200],{},"Nama Ad Set",[178,202,203],{},[99,204,205],{},"Jawa_Bali_25-50",[160,207,208,213,216],{},[178,209,210],{},[99,211,212],{},"{{ad.name}}",[178,214,215],{},"Nama Iklan",[178,217,218],{},[99,219,220],{},"Video_Testimoni_1",[160,222,223,228,231],{},[178,224,225],{},[99,226,227],{},"{{placement}}",[178,229,230],{},"Penempatan Iklan",[178,232,233],{},[99,234,235],{},"Instagram_Stories",[160,237,238,243,246],{},[178,239,240],{},[99,241,242],{},"{{site_source_name}}",[178,244,245],{},"Sumber Platform",[178,247,248,102,251,102,254,102,257],{},[99,249,250],{},"fb",[99,252,253],{},"ig",[99,255,256],{},"an",[99,258,259],{},"msg",[19,261,263],{"id":262},"cara-mengambil-token-capi","Cara Mengambil Token CAPI",[27,265,266,276,279,285,291,297],{},[30,267,268,269,65],{},"Buka ",[270,271,275],"a",{"href":272,"rel":273},"https:\u002F\u002Fbusiness.facebook.com\u002Fevents_manager",[274],"nofollow","Meta Events Manager",[30,277,278],{},"Pilih Pixel yang ingin digunakan.",[30,280,281,282,65],{},"Masuk ke tab ",[33,283,284],{},"Settings",[30,286,287,288,65],{},"Scroll ke bawah hingga bagian ",[33,289,290],{},"Conversions API",[30,292,293,294,65],{},"Klik ",[33,295,296],{},"Generate Access Token",[30,298,299,302],{},[33,300,301],{},"PENTING",": Copy dan simpan token ini di tempat aman (Notepad\u002FPassword Manager). Meta tidak akan menampilkan token ini lagi.",[19,304,306],{"id":305},"integrasi-di-konektor","Integrasi di Konektor",[27,308,309,312,318,324,331,341,347],{},[30,310,311],{},"Login ke Dashboard Konektor.",[30,313,314,315,65],{},"Masuk ke menu ",[33,316,317],{},"Settings > Pixel & Tracking",[30,319,320,321,65],{},"Pilih ",[33,322,323],{},"Meta \u002F Facebook",[30,325,326,327,330],{},"Masukkan ",[33,328,329],{},"Pixel ID"," Anda.",[30,332,333,334,337,338,65],{},"Paste ",[33,335,336],{},"Access Token"," yang tadi dicopy ke kolom ",[141,339,340],{},"CAPI Access Token",[30,342,293,343,346],{},[33,344,345],{},"Test Connection"," untuk memastikan koneksi berhasil.",[30,348,293,349,65],{},[33,350,351],{},"Save",[19,353,355],{"id":354},"setup-untuk-iklan-click-to-whatsapp-ctwa","Setup untuk Iklan Click-to-WhatsApp (CTWA)",[15,357,358,359,362],{},"Jika Anda menjalankan iklan ",[33,360,361],{},"Click-to-WhatsApp"," di Meta, ada konfigurasi tambahan yang diperlukan agar konversi dari percakapan WhatsApp bisa diatribusikan kembali ke iklan Anda.",[364,365,367],"h3",{"id":366},"mengapa-perlu-konfigurasi-tambahan","Mengapa Perlu Konfigurasi Tambahan?",[15,369,370,371,374],{},"Saat user mengklik iklan CTWA dan masuk ke WhatsApp, Meta mengirimkan ",[99,372,373],{},"ctwa_clid"," (Click-to-WhatsApp Click ID) melalui webhook. Konektor otomatis menangkap ID ini dari partner integration (Qiscus, Qontak, dll).",[15,376,377,378,381,382,385],{},"Namun, saat mengirim event konversi kembali ke Meta via CAPI, Meta ",[33,379,380],{},"mewajibkan"," field ",[99,383,384],{},"whatsapp_business_account_id"," di payload. Tanpa field ini, event akan ditolak dengan error:",[387,388,389],"blockquote",{},[15,390,391],{},[141,392,393],{},"Missing Page ID Or WhatsApp Business account ID",[364,395,397],{"id":396},"cara-mendapatkan-whatsapp-business-account-id","Cara Mendapatkan WhatsApp Business Account ID",[27,399,400,407,414,424,427],{},[30,401,268,402,65],{},[270,403,406],{"href":404,"rel":405},"https:\u002F\u002Fbusiness.facebook.com\u002Fsettings",[274],"Meta Business Suite",[30,408,409,410,413],{},"Di sidebar kiri, klik ",[33,411,412],{},"Pengaturan Bisnis"," (Business Settings).",[30,415,416,417,420,421,65],{},"Navigasi ke ",[33,418,419],{},"Akun"," > ",[33,422,423],{},"Akun WhatsApp",[30,425,426],{},"Pilih akun WhatsApp Business yang terhubung dengan iklan Anda.",[30,428,429,430,433,434,437],{},"Salin ",[33,431,432],{},"ID numerik"," yang ditampilkan (contoh: ",[99,435,436],{},"123456789012345",").",[439,440,442],"tip",{"title":441},"Alternatif",[15,443,444,445,450,451,420,454,456],{},"Anda juga bisa menemukan WABA ID di ",[270,446,449],{"href":447,"rel":448},"https:\u002F\u002Fbusiness.facebook.com\u002Fwa\u002Fmanage\u002F",[274],"WhatsApp Manager"," pada bagian ",[33,452,453],{},"Phone Numbers",[33,455,284],{},". ID ditampilkan di URL atau di halaman detail akun.",[364,458,460],{"id":459},"memasukkan-id-di-konektor","Memasukkan ID di Konektor",[27,462,463,468,471,478],{},[30,464,465,466,65],{},"Buka menu ",[33,467,317],{},[30,469,470],{},"Edit pixel Meta Anda.",[30,472,473,474,477],{},"Isi field ",[33,475,476],{},"WhatsApp Business Account ID"," dengan ID yang sudah disalin.",[30,479,293,480,65],{},[33,481,351],{},[364,483,485],{"id":484},"lebih-dari-satu-waba-id-multi-nomor","Lebih dari Satu WABA ID (Multi-Nomor)",[15,487,488,489,492,493,496],{},"Jika bisnis Anda menggunakan ",[33,490,491],{},"beberapa nomor WhatsApp"," yang terdaftar di ",[33,494,495],{},"akun WhatsApp Business berbeda"," (WABA ID berbeda), WABA ID di Pixel hanya berlaku sebagai fallback default.",[15,498,499,500,503],{},"Agar konversi CTWA terkirim ke akun Meta yang tepat sesuai nomor agent yang menangani lead, Anda perlu mengisi WABA ID ",[33,501,502],{},"per session",":",[27,505,506,511,518,523],{},[30,507,465,508,65],{},[33,509,510],{},"WhatsApp > Sessions",[30,512,513,514,517],{},"Klik tombol ",[33,515,516],{},"Edit"," pada session yang ingin dikonfigurasi.",[30,519,473,520,522],{},[33,521,476],{}," dengan WABA ID yang sesuai untuk nomor tersebut.",[30,524,293,525,65],{},[33,526,351],{},[15,528,529],{},"Konektor akan otomatis mencocokkan nomor agent di lead dengan session yang terdaftar, lalu mengirim konversi menggunakan WABA ID dari session tersebut.",[15,531,532],{},[33,533,534],{},"Urutan prioritas resolusi WABA ID:",[27,536,537,544],{},[30,538,539,540,543],{},"WABA ID dari ",[33,541,542],{},"session"," yang cocok dengan nomor agent di lead.",[30,545,539,546,549],{},[33,547,548],{},"konfigurasi Pixel"," (fallback).",[439,551,553],{"title":552},"Kapan perlu setup per-session?",[74,554,555,562],{},[30,556,557,558,561],{},"Anda punya ",[33,559,560],{},"satu WABA ID"," untuk semua nomor → cukup isi di Pixel saja.",[30,563,557,564,567],{},[33,565,566],{},"beberapa WABA ID"," (misal: nomor sales di WABA A, nomor support di WABA B) → isi WABA ID di masing-masing session, dan opsional isi di Pixel sebagai fallback.",[134,569,571],{"title":570},"Field ini opsional",[15,572,573,574,577,578,580],{},"Jika Anda ",[33,575,576],{},"tidak"," menggunakan iklan Click-to-WhatsApp, Anda bisa mengabaikan field ini. Field ini hanya digunakan saat Konektor mendeteksi lead yang masuk melalui klik iklan CTWA (memiliki ",[99,579,373],{},"). Untuk lead dari sumber lain (website, form, manual), field ini tidak berpengaruh.",[134,582,584,590],{"title":583},"Status sinkronisasi di Sync Logs",[15,585,586,587,503],{},"Saat event dikirim ke Meta, Konektor akan mencatat hasil detail di ",[33,588,589],{},"Sync Logs",[74,591,592,598,604,610],{},[30,593,594,597],{},[99,595,596],{},"accepted",": Meta menerima payload.",[30,599,600,603],{},[99,601,602],{},"partial_failure",": request masuk, tetapi ada sebagian data yang ditolak atau perlu dicek.",[30,605,606,609],{},[99,607,608],{},"failed",": request gagal sebelum diterima Meta.",[30,611,612,615],{},[99,613,614],{},"skipped",": event tidak dikirim karena data minimum atau konfigurasi belum memenuhi syarat.",[19,617,619],{"id":618},"data-apa-yang-dikirim","Data Apa yang Dikirim?",[15,621,622],{},"Konektor secara otomatis mengirim event standar berikut sesuai status lead:",[154,624,625,636],{},[157,626,627],{},[160,628,629,633],{},[163,630,632],{"align":631},"left","Status Lead",[163,634,635],{"align":631},"Event Meta",[173,637,638,650,662,674],{},[160,639,640,645],{},[178,641,642],{"align":631},[99,643,644],{},"new",[178,646,647],{"align":631},[99,648,649],{},"Lead",[160,651,652,657],{},[178,653,654],{"align":631},[99,655,656],{},"qualified",[178,658,659],{"align":631},[99,660,661],{},"InitiateCheckout",[160,663,664,669],{},[178,665,666],{"align":631},[99,667,668],{},"won",[178,670,671],{"align":631},[99,672,673],{},"Purchase",[160,675,676,681],{},[178,677,678],{"align":631},[99,679,680],{},"resubscribed",[178,682,683],{"align":631},[99,684,685],{},"Subscribe",[687,688,690],"warning",{"title":689},"Matching Quality",[15,691,692,693,695,696,699,700,703,704,437],{},"Agar event CAPI match dengan user Facebook, kami mengirimkan data user yang di-hash (SHA256) seperti Email (",[99,694,141],{},"), No HP (",[99,697,698],{},"ph","), Nama Depan (",[99,701,702],{},"fn","), dan Kota (",[99,705,706],{},"ct",[19,708,710],{"id":709},"deduplikasi-event","Deduplikasi Event",[15,712,713],{},"Jika Anda memasang Pixel Browser dan CAPI bersamaan, Meta mungkin menerima 2 event untuk 1 kejadian yang sama (Double Counting).",[15,715,716,717,720,721,723],{},"Konektor mengirim ",[99,718,719],{},"event_id"," yang unik untuk event server-side. Agar deduplikasi browser + server benar-benar aktif, event browser Anda juga harus memakai ",[99,722,719],{}," yang sama. Jika browser event tidak mengirim ID yang sama, Meta akan menganggap keduanya sebagai event terpisah.",[15,725,726,727,729],{},"Untuk flow Click-to-WhatsApp, ",[99,728,373],{}," diperlakukan sebagai data dari webhook WhatsApp \u002F metadata iklan, bukan dari browser tracker biasa.",[19,731,733],{"id":732},"troubleshooting","Troubleshooting",[364,735,737],{"id":736},"event-tidak-muncul-cek-traffic-permissions","Event Tidak Muncul? Cek Traffic Permissions",[15,739,740],{},"Masalah yang paling sering terjadi adalah event terblokir karena domain belum dimasukkan ke Allow List Meta. Biasanya muncul peringatan seperti:",[387,742,743],{},[15,744,745,746],{},"If an error has been detected in the last 3 days it will appear here...\n",[33,747,748],{},"Domain(s) recently started sending data. Confirm that they're yours by adding them to allowlist.",[15,750,751],{},[33,752,753],{},"Solusi:",[27,755,756,761,767,773,779],{},[30,757,268,758,760],{},[33,759,284],{}," di Meta Events Manager.",[30,762,763,764,65],{},"Scroll ke bawah ke bagian ",[33,765,766],{},"Traffic Permissions",[30,768,769,770,65],{},"Cek bagian ",[33,771,772],{},"Allow List",[30,774,775,776,65],{},"Pilih domain Anda, lalu klik ",[33,777,778],{},"Add to Allow List",[30,780,293,781,65],{},[33,782,783],{},"Confirm",[15,785,786],{},"Setelah domain di-whitelist, event akan mulai masuk secara normal.",[19,788,790],{"id":789},"next-steps","Next Steps",[74,792,793,799],{},[30,794,795],{},[270,796,798],{"href":797},"\u002Fdocs\u002Fplatform-guides\u002Fmeta-emq","Optimasi Event Match Quality (EMQ)",[30,800,801],{},[270,802,804],{"href":803},"\u002Fdocs\u002Fplatform-guides\u002Fcustomer-journey","Lihat Customer Journey",{"title":125,"searchDepth":806,"depth":806,"links":807},2,[808,809,810,811,812,813,820,821,822,825],{"id":21,"depth":806,"text":22},{"id":68,"depth":806,"text":69},{"id":93,"depth":806,"text":94},{"id":262,"depth":806,"text":263},{"id":305,"depth":806,"text":306},{"id":354,"depth":806,"text":355,"children":814},[815,817,818,819],{"id":366,"depth":816,"text":367},3,{"id":396,"depth":816,"text":397},{"id":459,"depth":816,"text":460},{"id":484,"depth":816,"text":485},{"id":618,"depth":806,"text":619},{"id":709,"depth":806,"text":710},{"id":732,"depth":806,"text":733,"children":823},[824],{"id":736,"depth":816,"text":737},{"id":789,"depth":806,"text":790},"platform-guides",null,"Panduan lengkap cara setup Meta CAPI untuk tracking server-side, meningkatkan akurasi data, dan mengatasi blokir pixel.","md",{},"\u002Fdocs\u002Fplatform-guides\u002Fmeta-capi",{"title":833,"description":834,"keywords":835,"canonical":831,"image":841},"Tutorial Meta Conversions API (CAPI) - Setup Server-Side Tracking","Cara mudah setup Meta Conversions API di Konektor. Tingkatkan akurasi tracking iklan Facebook & Instagram Anda hingga 30%.",[836,837,838,839,840],"meta capi","facebook conversions api","cara setup capi","server side tracking","facebook pixel","\u002Fog-meta-capi.png",{"loc":831,"lastmod":843},"2026-03-11","docs\u002Fplatform-guides\u002Fmeta-capi",[846,847,848,849,850,851],"meta","facebook ads","instagram ads","capi","pixel","server-side",true,"UYWMaJGKCkjUlUyhvyK8dasQ345FmtXOJ0XBkit3tFI"]