[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-id-\u002Fdocs\u002Fplatform-guides\u002Fgoogle-enhanced":3},{"id":4,"title":5,"body":6,"category":284,"code_examples":285,"demos":285,"description":286,"extension":287,"meta":288,"navigation":285,"order":289,"path":290,"seo":291,"sitemap":301,"stem":303,"tags":304,"toc":308,"videos":285,"__hash__":309},"docs\u002Fdocs\u002Fplatform-guides\u002Fgoogle-enhanced.md","Google Enhanced Conversions",{"type":7,"value":8,"toc":270},"minimark",[9,13,21,26,29,40,50,54,72,76,81,112,116,122,133,153,170,206,210,213,216,233,237,240,251,255],[10,11,5],"h1",{"id":12},"google-enhanced-conversions",[14,15,16,20],"p",{},[17,18,19],"strong",{},"Enhanced Conversions"," adalah fitur Google Ads yang memungkinkan Anda mengirimkan data pelanggan (seperti Email, No HP) yang sudah di-hash (dienkripsi) bersamaan dengan data konversi.",[22,23,25],"h2",{"id":24},"mengapa-perlu-enhanced-conversions","Mengapa Perlu Enhanced Conversions?",[14,27,28],{},"Secara default, Google menggunakan cookie untuk mengenali user. Namun jika cookie hilang (karena browser privacy atau ganti device), konversi mungkin tidak terhitung.",[14,30,31,32,35,36,39],{},"Dengan mengirimkan data ",[17,33,34],{},"Email"," atau ",[17,37,38],{},"No HP"," user yang melakukan konversi, Google bisa mencocokkan data tersebut dengan database akun Google user (Gmail\u002FYouTube\u002Fdll) dan mengembalikan atribusi konversi yang hilang.",[14,41,42,45,46,49],{},[17,43,44],{},"Dampak",": Peningkatan Conversion Rate yang tercatat rata-rata ",[17,47,48],{},"5% - 17%",".",[22,51,53],{"id":52},"persyaratan","Persyaratan",[55,56,57,69],"ul",{},[58,59,60,61,64,65,68],"li",{},"Menggunakan ",[17,62,63],{},"Direct Google Ads API (Advanced)"," dengan ",[17,66,67],{},"Conversion Action"," yang valid, atau setup Google Ads lain yang memang mendukung Enhanced Conversions.",[58,70,71],{},"Memiliki data pelanggan saat konversi terjadi (Email\u002FHP).",[22,73,75],{"id":74},"cara-mengaktifkan","Cara Mengaktifkan",[77,78,80],"h3",{"id":79},"_1-di-google-ads","1. Di Google Ads",[82,83,84,90,96,102,109],"ol",{},[58,85,86,87,49],{},"Buka ",[17,88,89],{},"Google Ads > Goals > Settings",[58,91,92,93,49],{},"Buka bagian ",[17,94,95],{},"Enhanced conversions",[58,97,98,99,49],{},"Centang ",[17,100,101],{},"Turn on enhanced conversions",[58,103,104,105,108],{},"Pilih ",[17,106,107],{},"API"," sebagai metode pengiriman.",[58,110,111],{},"Save.",[77,113,115],{"id":114},"_2-di-konektor","2. Di Konektor",[14,117,118,119,121],{},"Konektor sudah menangani proses hashing dan pengiriman secara otomatis jika Anda menggunakan integrasi Google Ads native dengan ",[17,120,67],{}," yang benar.",[14,123,124,125,35,129,132],{},"Setiap kali ada lead baru dengan status ",[126,127,128],"code",{},"Qualified",[126,130,131],{},"Closing"," (sesuai setting Anda), kami akan mengirimkan identifier Enhanced Conversions berikut ke Google Ads:",[55,134,135,141,147],{},[58,136,137,140],{},[126,138,139],{},"hashed_email",": SHA256 dari email user.",[58,142,143,146],{},[126,144,145],{},"hashed_phone_number",": SHA256 dari no HP (format E.164).",[58,148,149,152],{},[126,150,151],{},"transaction_id",": ID unik transaksi untuk deduplikasi.",[154,155,157],"info",{"title":156},"Mengikuti Conversion Action yang sama",[14,158,159,160,162,163,166,167,49],{},"Enhanced Conversions mengikuti ",[17,161,67],{}," yang sama dengan yang Anda pilih di Pixel Google. Untuk mode direct, field yang dipakai di Konektor tetap ",[17,164,165],{},"Action ID"," dari ",[126,168,169],{},"ctId",[154,171,173,180],{"title":172},"Status sinkronisasi di Sync Logs",[14,174,175,176,179],{},"Saat Konektor mengirim identifier Enhanced Conversions ke Google, hasil detailnya muncul di ",[17,177,178],{},"Sync Logs",":",[55,181,182,188,194,200],{},[58,183,184,187],{},[126,185,186],{},"accepted",": Google menerima payload.",[58,189,190,193],{},[126,191,192],{},"partial_failure",": Google menerima request, tetapi ada sebagian identifier yang ditolak atau perlu dicek.",[58,195,196,199],{},[126,197,198],{},"failed",": request gagal sebelum diterima Google.",[58,201,202,205],{},[126,203,204],{},"skipped",": event tidak dikirim karena identifier, consent, atau konfigurasi belum mencukupi.",[22,207,209],{"id":208},"validasi-setup","Validasi Setup",[14,211,212],{},"Butuh waktu hingga 48-72 jam bagi Google untuk memproses data Enhanced Conversions.",[14,214,215],{},"Untuk mengecek status:",[82,217,218,224,230],{},[58,219,220,221,223],{},"Buka detail ",[17,222,67],{}," di Google Ads.",[58,225,226,227,49],{},"Lihat kolom ",[17,228,229],{},"Status",[58,231,232],{},"Jika berhasil, status akan berubah menjadi \"Recording (Enhanced conversions active)\".",[22,234,236],{"id":235},"diagnostik-masalah","Diagnostik Masalah",[14,238,239],{},"Jika melihat warning \"Needs attention\":",[55,241,242,245,248],{},[58,243,244],{},"Pastikan form Anda mewajibkan Email\u002FNo HP.",[58,246,247],{},"Pastikan format No HP menggunakan kode negara (628...).",[58,249,250],{},"Cek apakah volume konversi cukup besar untuk Google melakukan validasi.",[22,252,254],{"id":253},"next-steps","Next Steps",[55,256,257,264],{},[58,258,259],{},[260,261,263],"a",{"href":262},"\u002Fdocs\u002Fplatform-guides\u002Ftiktok-ads","Setup TikTok Events API",[58,265,266],{},[260,267,269],{"href":268},"\u002Fdocs\u002Fplatform-guides\u002Fcustomer-journey","Lihat Customer Journey Lead",{"title":271,"searchDepth":272,"depth":272,"links":273},"",2,[274,275,276,281,282,283],{"id":24,"depth":272,"text":25},{"id":52,"depth":272,"text":53},{"id":74,"depth":272,"text":75,"children":277},[278,280],{"id":79,"depth":279,"text":80},3,{"id":114,"depth":279,"text":115},{"id":208,"depth":272,"text":209},{"id":235,"depth":272,"text":236},{"id":253,"depth":272,"text":254},"platform-guides",null,"Cara setup Google Enhanced Conversions untuk meningkatkan akurasi bidding dengan data pelanggan (First-Party Data).","md",{},6,"\u002Fdocs\u002Fplatform-guides\u002Fgoogle-enhanced",{"title":292,"description":293,"keywords":294,"canonical":290,"image":300},"Google Enhanced Conversions Setup - Tingkatkan ROAS & Akurasi","Panduan mengaktifkan Enhanced Conversions Google Ads di Konektor. Gunakan data email & HP terenkripsi untuk matching audiensi yang lebih baik.",[295,296,297,298,299],"enhanced conversions","google ads optimization","first party data","customer match","sha256 hashing","\u002Fog-google-enhanced.png",{"loc":290,"lastmod":302},"2026-03-04","docs\u002Fplatform-guides\u002Fgoogle-enhanced",[305,295,297,306,307],"google ads","hashing","optimasi iklan",true,"2p0mCbE1NRmTEOp_s1McpBVR-rM4m5rtuwsIHYPX4ps"]