[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-id-\u002Fdocs\u002Fplatform-guides\u002Fcustomer-journey":3},{"id":4,"title":5,"body":6,"category":273,"code_examples":274,"demos":274,"description":275,"extension":276,"meta":277,"navigation":274,"order":246,"path":278,"seo":279,"sitemap":289,"stem":291,"tags":292,"toc":296,"videos":274,"__hash__":297},"docs\u002Fdocs\u002Fplatform-guides\u002Fcustomer-journey.md","Customer Journey & Lead Lifecycle",{"type":7,"value":8,"toc":244},"minimark",[9,13,17,22,25,35,38,49,56,59,66,69,76,79,90,93,100,106,113,116,120,133,137,152,156,159,163,170,191,195,201,214,225,229],[10,11,5],"h1",{"id":12},"customer-journey-lead-lifecycle",[14,15,16],"p",{},"Memahami perjalanan pelanggan (Customer Journey) adalah kunci untuk meningkatkan efisiensi biaya iklan. Konektor membantu Anda memvisualisasikan dan memanfaatkan setiap tahap perjalanan pelanggan untuk optimasi marketing otomatis.",[18,19,21],"h2",{"id":20},"tahapan-lead-lead-lifecycle","Tahapan Lead (Lead Lifecycle)",[14,23,24],{},"Setiap pengunjung yang berinteraksi dengan bisnis Anda melalui Konektor akan melewati beberapa status standar berikut:",[26,27,29,30,34],"h3",{"id":28},"_1-new-new","1. New (",[31,32,33],"code",{},"new",")",[14,36,37],{},"Pengunjung baru saja mengklik tombol WhatsApp atau mengisi form. Belum ada interaksi dua arah.",[39,40,41],"ul",{},[42,43,44,48],"li",{},[45,46,47],"strong",{},"Action",": CS harus segera menyapa (fast response).",[26,50,52,53,34],{"id":51},"_2-contacted-contacted","2. Contacted (",[31,54,55],{},"contacted",[14,57,58],{},"CS sudah mengirim pesan sapaan atau mencoba menghubungi lead tersebut.",[26,60,62,63,34],{"id":61},"_3-responded-responded","3. Responded (",[31,64,65],{},"responded",[14,67,68],{},"Calon pelanggan (prospek) sudah membalas chat. Terjadi percakapan 2 arah yang aktif.",[26,70,72,73,34],{"id":71},"_4-qualified-qualified","4. Qualified (",[31,74,75],{},"qualified",[14,77,78],{},"Prospek dinilai valid dan memiliki minat serta kemampuan bayar yang sesuai dengan produk Anda.",[26,80,82,83,86,87,34],{"id":81},"_5-proposal-negotiation-proposal-negotiation","5. Proposal \u002F Negotiation (",[31,84,85],{},"proposal"," \u002F ",[31,88,89],{},"negotiation",[14,91,92],{},"Sedang dalam proses penawaran harga, diskusi detail produk, atau negosiasi kontrak.",[26,94,96,97,34],{"id":95},"_6-closing-won","6. Closing (",[31,98,99],{},"won",[14,101,102,105],{},[45,103,104],{},"GOAL!"," Transaksi berhasil. Lead resmi menjadi Customer. Nilai konversi dicatat disini.",[26,107,109,110,34],{"id":108},"_7-lost-lost","7. Lost (",[31,111,112],{},"lost",[14,114,115],{},"Prospek tidak jadi membeli. Data tetap disimpan untuk potensi follow-up di masa depan.",[18,117,119],{"id":118},"feedback-loop-otomatis","Feedback Loop Otomatis",[14,121,122,123,126,127,129,130,132],{},"Fitur terkuat Konektor adalah kemampuan ",[45,124,125],{},"Feedback Loop",". Setiap kali Anda atau CS mengubah status lead (misal dari ",[31,128,33],{}," ➔ ",[31,131,75],{},"), Konektor secara otomatis memberitahu platform iklan (Meta\u002FGoogle\u002FTikTok) melalui API.",[26,134,136],{"id":135},"manfaat-utama","Manfaat Utama",[138,139,140,146],"ol",{},[42,141,142,145],{},[45,143,144],{},"Algoritma Cerdas",": Platform iklan belajar mengenali ciri-ciri orang yang \"Qualified\" atau \"Closing\", bukan hanya sekedar \"Clicker\".",[42,147,148,151],{},[45,149,150],{},"Budget Efisien",": Iklan akan didistribusikan ke audiens yang memiliki kemiripan perilaku dengan pelanggan terbaik Anda (Lookalike).",[18,153,155],{"id":154},"strategi-retargeting-exclusion","Strategi Retargeting & Exclusion",[14,157,158],{},"Dengan data status yang akurat, Anda bisa menjalankan strategi iklan tingkat lanjut:",[26,160,162],{"id":161},"_1-re-targeting-iklan-pengejar","1. Re-Targeting (Iklan Pengejar)",[14,164,165,166,169],{},"Targetkan iklan khusus untuk orang-orang yang ",[45,167,168],{},"sudah chat tapi belum beli",".",[39,171,172,185],{},[42,173,174,177,178,180,181,180,183,169],{},[45,175,176],{},"Audiens",": Status ",[31,179,55],{},", ",[31,182,65],{},[31,184,89],{},[42,186,187,190],{},[45,188,189],{},"Pesan Iklan",": \"Diskon spesial hari ini\", \"Testimoni pelanggan\", atau \"Gratis Ongkir\".",[26,192,194],{"id":193},"_2-exclusion-hemat-budget","2. Exclusion (Hemat Budget)",[14,196,197,198,169],{},"Jangan tayangkan iklan akuisisi (\"Ayo Beli\") kepada mereka yang ",[45,199,200],{},"sudah beli",[39,202,203,209],{},[42,204,205,177,207,169],{},[45,206,176],{},[31,208,99],{},[42,210,211,213],{},[45,212,47],{},": Exclude audience ini dari campaign. Hemat uang Anda untuk mencari pelanggan baru.",[215,216,218],"tip",{"title":217},"Sinkronisasi",[14,219,220,221,224],{},"Pastikan Anda sudah mengaktifkan ",[45,222,223],{},"Conversion Settings"," agar perubahan status ini tersinkronisasi dengan pixel\u002Fad account Anda.",[18,226,228],{"id":227},"next-steps","Next Steps",[39,230,231,238],{},[42,232,233],{},[234,235,237],"a",{"href":236},"\u002Fdocs\u002Fadvanced\u002Fconversion-settings","Setup Pengaturan Konversi",[42,239,240],{},[234,241,243],{"href":242},"\u002Fdocs\u002Fplatform-guides\u002Fmeta-capi","Integrasi Meta CAPI",{"title":245,"searchDepth":246,"depth":246,"links":247},"",2,[248,265,268,272],{"id":20,"depth":246,"text":21,"children":249},[250,253,255,257,259,261,263],{"id":28,"depth":251,"text":252},3,"1. New (new)",{"id":51,"depth":251,"text":254},"2. Contacted (contacted)",{"id":61,"depth":251,"text":256},"3. Responded (responded)",{"id":71,"depth":251,"text":258},"4. Qualified (qualified)",{"id":81,"depth":251,"text":260},"5. Proposal \u002F Negotiation (proposal \u002F negotiation)",{"id":95,"depth":251,"text":262},"6. Closing (won)",{"id":108,"depth":251,"text":264},"7. Lost (lost)",{"id":118,"depth":246,"text":119,"children":266},[267],{"id":135,"depth":251,"text":136},{"id":154,"depth":246,"text":155,"children":269},[270,271],{"id":161,"depth":251,"text":162},{"id":193,"depth":251,"text":194},{"id":227,"depth":246,"text":228},"platform-guides",null,"Pahami tahapan lead lifecycle dari New hingga Closing, dan cara memanfaatkan Feedback Loop otomatis untuk retargeting iklan yang efektif.","md",{},"\u002Fdocs\u002Fplatform-guides\u002Fcustomer-journey",{"title":280,"description":281,"keywords":282,"canonical":278,"image":288},"Customer Journey & Lead Lifecycle - Optimasi Funnel Marketing","Pelajari tahapan lead di Konektor dan bagaimana perubahan status lead dapat mengoptimalkan algoritma iklan Anda melalui feedback loop.",[283,284,285,286,287],"customer journey","lead lifecycle","status lead","funnel marketing","feedback loop","\u002Fog-customer-journey.png",{"loc":278,"lastmod":290},"2026-01-24","docs\u002Fplatform-guides\u002Fcustomer-journey",[283,284,293,294,295],"retargeting","sales funnel","lead status",true,"ZH3W_MYpeAw4Z7cSsSmq2n2DtfnjWOuTAJW5qLyinYg"]