[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-id-\u002Fdocs\u002Fbusiness\u002Fconversion-strategy":3},{"id":4,"title":5,"body":6,"category":263,"code_examples":264,"demos":264,"description":265,"extension":266,"meta":267,"navigation":264,"order":268,"path":269,"seo":270,"sitemap":279,"stem":281,"tags":282,"toc":289,"videos":264,"__hash__":290},"docs\u002Fdocs\u002Fbusiness\u002Fconversion-strategy.md","Strategi Konversi",{"type":7,"value":8,"toc":252},"minimark",[9,13,30,35,41,46,53,108,112,119,144,148,151,186,190],[10,11,5],"h1",{"id":12},"strategi-konversi",[14,15,16,17,21,22,25,26,29],"p",{},"Konektor memberikan fleksibilitas dalam cara Anda mengirimkan data konversi ke platform iklan (Meta, Google, TikTok, LinkedIn). Fitur ",[18,19,20],"strong",{},"Conversion Strategy"," memungkinkan Anda menyeimbangkan antara ",[18,23,24],{},"kebersihan data internal (ROI)"," dan ",[18,27,28],{},"performa algoritma iklan",".",[31,32,34],"h2",{"id":33},"pilihan-strategi","Pilihan Strategi",[14,36,37,38,29],{},"Anda dapat mengubah pengaturan ini di menu ",[18,39,40],{},"Settings > Conversion",[42,43,45],"h3",{"id":44},"_1-strict-mode-mode-ketat-default","1. Strict Mode (Mode Ketat) - Default",[14,47,48,49,52],{},"Ini adalah pengaturan bawaan Konektor. Dalam mode ini, sistem ",[18,50,51],{},"hanya"," akan mengirimkan event konversi ke platform iklan jika data minimum untuk platform tersebut tersedia.",[54,55,56,67,96,102],"ul",{},[57,58,59,62,63,66],"li",{},[18,60,61],{},"Cara Kerja",": Jika lead berasal dari trafik organik (tanpa klik iklan) dan terjadi penjualan, event tersebut ",[18,64,65],{},"TIDAK"," dikirim ke Facebook\u002FGoogle.",[57,68,69,72,73,76,77,81,82,85,86,76,89,76,92,95],{},[18,70,71],{},"Catatan Google",": Untuk jalur ",[18,74,75],{},"GA4",", ",[78,79,80],"code",{},"ga_client_id"," harus tersedia saat event dikirim. Untuk jalur ",[18,83,84],{},"Google Ads API",", sistem dapat memakai ",[78,87,88],{},"gclid",[78,90,91],{},"wbraid",[78,93,94],{},"gbraid",", atau identifier ter-hash yang cukup.",[57,97,98,101],{},[18,99,100],{},"Kelebihan",": Laporan ROI di dashboard iklan akan sangat akurat dan \"bersih\". Anda hanya membayar\u002Fmengakui hasil yang benar-benar berasal dari klik iklan (Direct Attribution).",[57,103,104,107],{},[18,105,106],{},"Kekurangan",": Jumlah konversi yang terlaporkan di dashboard iklan akan lebih sedikit. Algoritma iklan mungkin belajar lebih lambat karena data sinyal yang terbatas.",[42,109,111],{"id":110},"_2-send-all-events-kirim-semua","2. Send All Events (Kirim Semua)",[14,113,114,115,118],{},"Dalam mode ini, sistem akan mengirimkan ",[18,116,117],{},"semua"," event konversi yang memenuhi syarat, terlepas dari apakah lead tersebut memiliki ID Klik atau tidak.",[54,120,121,126,139],{},[57,122,123,125],{},[18,124,61],{},": Jika lead organik melakukan pembelian, Konektor tetap mengirimkan event \"Purchase\" ke Facebook\u002FGoogle, lengkap dengan data pengguna yang di-hash (Email, No. HP).",[57,127,128,130,131,134,135,138],{},[18,129,100],{},": Memberikan sinyal data maksimal ke AI platform iklan. Platform dapat menggunakan fitur ",[18,132,133],{},"Advanced Matching"," (Pencocokan Canggih) untuk mengenali user tersebut meskipun tidak ada ID Klik (misal: user lihat iklan di HP, beli di Laptop). Ini adalah ",[18,136,137],{},"Best Practice"," yang disarankan oleh platform.",[57,140,141,143],{},[18,142,106],{},": Data konversi di dashboard iklan mungkin lebih tinggi daripada data atribusi internal Anda (karena View-Through Attribution, dll).",[31,145,147],{"id":146},"referensi-resmi","Referensi Resmi",[14,149,150],{},"Platform iklan umumnya menyarankan pendekatan \"Send All\" untuk memaksimalkan performa mesin pembelajaran (AI) mereka. Berikut referensi resmi untuk pelajari lebih lanjut:",[54,152,153,166,176],{},[57,154,155,158,159],{},[18,156,157],{},"Meta (Facebook)",": ",[160,161,165],"a",{"href":162,"rel":163},"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F823677331451951",[164],"nofollow","Tentang Advanced Matching dan Kualitas Event",[57,167,168,158,171],{},[18,169,170],{},"Google Ads",[160,172,175],{"href":173,"rel":174},"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F9888656",[164],"Tentang Enhanced Conversions",[57,177,178,158,181],{},[18,179,180],{},"TikTok",[160,182,185],{"href":183,"rel":184},"https:\u002F\u002Fads.tiktok.com\u002Fhelp\u002Farticle\u002Fevents-api-best-practices",[164],"Best Practices Events API",[31,187,189],{"id":188},"kapan-harus-memilih","Kapan Harus Memilih?",[191,192,193,213],"table",{},[194,195,196],"thead",{},[197,198,199,208],"tr",{},[200,201,203,204,207],"th",{"align":202},"left","Pilih ",[18,205,206],{},"Strict Mode"," Jika...",[200,209,203,210,207],{"align":202},[18,211,212],{},"Send All",[214,215,216,232,244],"tbody",{},[197,217,218,225],{},[219,220,221,222,29],"td",{"align":202},"Anda mengutamakan laporan biaya per hasil (CPA) yang ",[18,223,224],{},"konservatif dan pasti",[219,226,227,228,231],{"align":202},"Fokus utama Anda adalah ",[18,229,230],{},"memaksimalkan pendapatan"," dan membiarkan AI iklan bekerja seoptimal mungkin.",[197,233,234,237],{},[219,235,236],{"align":202},"Anda memiliki budget terbatas dan sangat ketat \u002F skeptis soal atribusi iklan.",[219,238,239,240,243],{"align":202},"Anda ingin memanfaatkan fitur ",[18,241,242],{},"Cross-Device Tracking"," (pelacakan lintas perangkat) dari platform.",[197,245,246,249],{},[219,247,248],{"align":202},"Anda ingin data di dashboard iklan 100% match dengan data \"Ads Source\" di CRM Konektor.",[219,250,251],{"align":202},"Anda tidak masalah jika angka konversi di dashboard iklan sedikit lebih tinggi karena atribusi yang lebih luas.",{"title":253,"searchDepth":254,"depth":254,"links":255},"",2,[256,261,262],{"id":33,"depth":254,"text":34,"children":257},[258,260],{"id":44,"depth":259,"text":45},3,{"id":110,"depth":259,"text":111},{"id":146,"depth":254,"text":147},{"id":188,"depth":254,"text":189},"business",null,"Panduan memilih strategi pengiriman data konversi: Mode Ketat (Strict) vs Kirim Semua (Send All).","md",{},4,"\u002Fdocs\u002Fbusiness\u002Fconversion-strategy",{"title":271,"description":272,"keywords":273,"canonical":269},"Strategi Konversi - Strict vs Send All | Dokumentasi Konektor","Pelajari perbedaan Strict Mode dan Send All Mode dalam pengiriman konversi. Optimalkan akurasi data ROI atau performa algoritma iklan.",[274,275,276,277,278],"conversion strategy","strict mode","send all events","meta capi","google enhanced conversions",{"loc":269,"lastmod":280},"2024-01-26","docs\u002Fbusiness\u002Fconversion-strategy",[283,284,285,286,287,288],"conversion","tracking","pixels","meta-capi","google-ads","attribution",true,"xBNo61HRBcacw9kA_s4YrxlgnFWKniEMUYLDPhJvONE"]