[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-id-\u002Fdocs\u002Fads-analytics-funnel":3},{"id":4,"title":5,"body":6,"category":346,"code_examples":347,"demos":347,"description":348,"extension":349,"meta":350,"navigation":347,"order":351,"path":352,"seo":353,"sitemap":359,"stem":361,"tags":362,"toc":368,"videos":347,"__hash__":369},"docs\u002Fdocs\u002Fads-analytics-funnel.md","Funnel Analytics (Kumulatif) - Cara Membaca",{"type":7,"value":8,"toc":332},"minimark",[9,14,27,32,35,60,64,120,127,131,134,149,153,156,167,174,178,200,204,207,214,220,224,247,254,258,261,281,285,301,305],[10,11,13],"h1",{"id":12},"funnel-analytics-kumulatif","Funnel Analytics (Kumulatif)",[15,16,17,18,22,23,26],"p",{},"Funnel di Ads Analytics Konektor menggunakan ",[19,20,21],"strong",{},"model kumulatif",". Setiap tahap menampilkan ",[19,24,25],{},"total lead yang pernah mencapai tahap tersebut",", bukan jumlah lead yang masih berada di sana.",[28,29,31],"h2",{"id":30},"kapan-funnel-digunakan","Kapan Funnel Digunakan",[15,33,34],{},"Gunakan funnel untuk:",[36,37,38,46,53],"ul",{},[39,40,41,42,45],"li",{},"Melihat ",[19,43,44],{},"drop-off"," di setiap tahap.",[39,47,48,49,52],{},"Membandingkan performa kampanye dari ",[19,50,51],{},"awal sampai akhir funnel",".",[39,54,55,56,59],{},"Mengukur ",[19,57,58],{},"kualitas lead"," dari channel iklan.",[28,61,63],{"id":62},"perbedaan-funnel-vs-snapshot-pipeline","Perbedaan Funnel vs Snapshot Pipeline",[65,66,67,83],"table",{},[68,69,70],"thead",{},[71,72,73,77,80],"tr",{},[74,75,76],"th",{},"Tujuan",[74,78,79],{},"Funnel (Kumulatif)",[74,81,82],{},"Pipeline Snapshot",[84,85,86,98,109],"tbody",{},[71,87,88,92,95],{},[89,90,91],"td",{},"Fokus",[89,93,94],{},"Total yang pernah mencapai tahap",[89,96,97],{},"Status terkini lead",[71,99,100,103,106],{},[89,101,102],{},"Arah",[89,104,105],{},"Selalu sama atau menurun",[89,107,108],{},"Bisa naik turun",[71,110,111,114,117],{},[89,112,113],{},"Cocok untuk",[89,115,116],{},"Analisis drop-off",[89,118,119],{},"Operasional sales",[15,121,122,123,126],{},"Jika Anda ingin melihat ",[19,124,125],{},"kondisi status saat ini"," (misalnya berapa lead yang masih di tahap contacted), gunakan tampilan pipeline\u002Fsnapshot di halaman Leads.",[28,128,130],{"id":129},"cara-konektor-menghitung-funnel","Cara Konektor Menghitung Funnel",[15,132,133],{},"Untuk setiap tahap:",[36,135,136,143],{},[39,137,138,139,142],{},"Konektor menghitung ",[19,140,141],{},"semua lead yang sudah mencapai tahap tersebut",", termasuk yang sudah lanjut ke tahap berikutnya.",[39,144,145,146,52],{},"Secara praktis, ini setara dengan ",[19,147,148],{},"menjumlahkan tahap itu dan semua tahap setelahnya",[28,150,152],{"id":151},"contoh-perhitungan","Contoh Perhitungan",[15,154,155],{},"Jika hari ini:",[36,157,158,161,164],{},[39,159,160],{},"Pageview: 100",[39,162,163],{},"New Lead: 50",[39,165,166],{},"Closing: 30",[15,168,169,170,173],{},"Maka funnel menampilkan ",[19,171,172],{},"100 → 50 → 30",". Jarak antar tahap memperlihatkan drop-off dengan jelas.",[28,175,177],{"id":176},"cara-membaca-angka","Cara Membaca Angka",[36,179,180,187,193],{},[39,181,182,183,186],{},"Angka di setiap tahap ",[19,184,185],{},"tidak akan naik"," dari kiri ke kanan.",[39,188,189,190,192],{},"Selisih antar tahap menunjukkan ",[19,191,44],{}," di tahap tersebut.",[39,194,195,196,199],{},"Semakin kecil selisihnya, semakin ",[19,197,198],{},"efektif"," tahap tersebut.",[28,201,203],{"id":202},"menghitung-conversion-rate","Menghitung Conversion Rate",[15,205,206],{},"Anda bisa menghitung conversion rate sederhana dari dua tahap:",[36,208,209],{},[39,210,211],{},[19,212,213],{},"Conversion Rate = (Tahap B ÷ Tahap A) × 100%",[15,215,216,217,52],{},"Contoh: New Lead 50 dari Pageview 100 berarti conversion rate ",[19,218,219],{},"50%",[28,221,223],{"id":222},"praktik-terbaik","Praktik Terbaik",[36,225,226,233,240],{},[39,227,228,229,232],{},"Pastikan ",[19,230,231],{},"status lead"," di dashboard sudah konsisten dan sesuai funnel Anda.",[39,234,235,236,239],{},"Gunakan ",[19,237,238],{},"rentang tanggal"," yang sama saat membandingkan kampanye.",[39,241,242,243,246],{},"Gabungkan dengan ",[19,244,245],{},"Ads Spend"," untuk membaca ROAS secara lebih lengkap.",[248,249,251],"info",{"title":250},"Tips",[15,252,253],{},"Jika Anda mengubah mapping status atau event, tunggu beberapa waktu agar data baru terkumpul sebelum menarik kesimpulan.",[28,255,257],{"id":256},"kenapa-angka-bisa-terlihat-berbeda","Kenapa Angka Bisa Terlihat Berbeda",[15,259,260],{},"Beberapa penyebab umum:",[36,262,263,269,275],{},[39,264,265,268],{},[19,266,267],{},"Filter tanggal"," yang berbeda dari halaman lain.",[39,270,271,274],{},[19,272,273],{},"Status lead"," yang berubah setelah data masuk.",[39,276,277,280],{},[19,278,279],{},"Deduplication"," event yang menggabungkan data duplikat.",[28,282,284],{"id":283},"ringkasan","Ringkasan",[36,286,287,294],{},[39,288,289,290,293],{},"Funnel = ",[19,291,292],{},"kumulatif"," untuk membaca drop-off.",[39,295,296,297,300],{},"Pipeline = ",[19,298,299],{},"snapshot"," untuk kondisi status saat ini.",[28,302,304],{"id":303},"langkah-selanjutnya","Langkah Selanjutnya",[36,306,307,314,320,326],{},[39,308,309],{},[310,311,313],"a",{"href":312},"\u002Fdocs\u002Fads-spend","Biaya Iklan (Ads Spend)",[39,315,316],{},[310,317,319],{"href":318},"\u002Fdocs\u002Fconversions","Conversion Dashboard",[39,321,322],{},[310,323,325],{"href":324},"\u002Fdocs\u002Fplatform-guides\u002Fcustomer-journey","Customer Journey & Lead",[39,327,328],{},[310,329,331],{"href":330},"\u002Fdocs\u002Freport","Halaman Report",{"title":333,"searchDepth":334,"depth":334,"links":335},"",2,[336,337,338,339,340,341,342,343,344,345],{"id":30,"depth":334,"text":31},{"id":62,"depth":334,"text":63},{"id":129,"depth":334,"text":130},{"id":151,"depth":334,"text":152},{"id":176,"depth":334,"text":177},{"id":202,"depth":334,"text":203},{"id":222,"depth":334,"text":223},{"id":256,"depth":334,"text":257},{"id":283,"depth":334,"text":284},{"id":303,"depth":334,"text":304},"tracking",null,"Panduan membaca funnel kumulatif di Ads Analytics, contoh sederhana, dan beda dengan snapshot pipeline.","md",{},5,"\u002Fdocs\u002Fads-analytics-funnel",{"keywords":354,"canonical":352,"title":5,"description":348},[355,356,357,44,358],"funnel kumulatif","ads analytics","konversi","konektor",{"loc":352,"lastmod":360},"2026-02-04","docs\u002Fads-analytics-funnel",[363,364,365,366,367],"ads","analytics","funnel","roas","leads",true,"H-r3D6rkUKfGWtAw5JN9b06tDZYxOjtkwJqPWOYPoP4"]